The Church, Missions & Technology

Social Media

Social media continues to change the way we live. Five years ago it became the number one activity on the internet. So how do we take this tool, this form of communication, and use it in the church. I normally talk to pastors and church leaders on how they can use social media, but today I am going to talk about how we can use social media as a follower of Jesus.

The first thing I want you to understand about social media is, it is all about relationships. It helps you to build and maintain relationships with old and new friends. That is why I think it is a great tool for us, in the church, to stay in touch with people we want to lift up and encourage. It is also a place to find new people and start new relationships. Starting new relationships is a part of our command from Christ, himself. Social media just makes it a little easier for people all over the world to connect, and last time I checked it’s all free.

Second, promote and talk about other people, in a positive way of course. An argument we hear often is that people on social media take too many selfies and talk about themselves all the time. A real quick way to work around that is always encouraging others. Thank people for serving in various roles in the church. Tell someone that you are praying for them. Promote other ministries. Encouraging others in your small group is another great way to make sure the focus of your posts stay on others first.

Third, when you post, make sure that every post has a purpose. When I see people post a scripture verse, and only the verse I often ask the question, “Why did you post that verse?” Most people don’t randomly post a verse they find. If you explain to people “why” you are sharing that particular scripture verse it gives it more purpose and reach. Having a purpose for your posts helps keep things in check and helps you guard against posting constantly about yourself. This way you can intentionally share a few specific things each week. Having a purpose with your posts allows others to see more of who you are, especially in the social media world. As you post you can also ask questions related to your life. These might be questions that other people, even people that do not have a relationship with Jesus need to hear about.

I think we should post about four specific things every week not in any specific order.
1. Share what God is teaching you through scripture.
2. Encourage someone you do not see regularly.
3. Promote a church, ministry, or non-profit. (If you are in the business world promote another business)
4. Share how God is moving in your life.